instal the new version for ipod Avengers: Age of Ultron

“It’s ignited the marketplace with what’s to come with Spider-Man in the future,” Gitter said of the new deal with Sony. The character generated another $1 billion in global retails sales last year, NPD Group said. In fact, sales for products themed around the web slinger picked up again following the announcement of Marvel’s new relationship with Sony.

It already has Disney XD’s animated “Ultimate Spider-Man: Web-Warriors” to build licensing opportunities around, and hopes to expand the character into the action sports and fashion worlds this year in an effort to target all ages. Now that Marvel can integrate Spider-Man into its future films, possibly starting with the third “Captain America,” out in 2016, Disney is starting to consider new licensing opportunities for the character. “Strategically, we have each one of the retailers focusing on pulling different marketing levers to market this to their consumer in an organized way,” Gitter said.īut Disney Consumer Products isn’t just focused on the “Avengers” franchise. While Disney declined to get too detailed, the retail program it’s assembled is described as the most integrated it’s ever seen, with partners each overseeing pieces of brand awareness advertising, social media and digital, as well as in-store and in-theater advertising, rather than all of them pushing the same type of campaign on consumers, which could tire them on all-things “Avengers.” “Age of Ultron’s” licensing program “is significantly broader in scope,” when it comes to not only the types of products that will be sold, but also the number of retailers selling them, Gitter said. “The average consumer is now going to see Marvel films.” And they’re buying the products, with the Avengers generating more than $1 billion in sales around the world in 2014, according to NPD Group.Īs the make up of the overall audience for its films expands, that’s changed what Marvel can now offer retailers, enabling it to broaden its product lines. “Whereas the Marvel movies used to be just for fans, they’ve become very far reaching,” Gitter said. What’s helped elevate those characters’ profiles are successful sequels.

Instal the new version for ipod Avengers: Age of Ultron